SUMMARY

videoMOOD, a digital signage CMS company, with a subsidiary of Europe's leading in-store audio platform, Tailoradio, has partnered with signageOS to enable the integration and management of a multi-platform digital signage network for TIM, Telecommunications Italia, a turnkey solutions provider that caters to a broad range of enterprise advanced cloud computing needs.

As a result of the digital signage network, customer in-store experiences as well as engagement with digital-out-of-home kiosks have reported drastic increases in engagement and, thus, overall conversions.

KEY FACTS

The multi-store digital signage deployment requires multi-platform support for a variety of hardware while maintaining extensive management and monitoring functionality. Find details of the deployment below:

Industry: Retail, telecommunications

Location: Italy

Content Features: PiP, dynamic QR code activated content, facial detection system, and in-store analytics

Uptime: 99.99%

Project KPIs: In-store conversion rate, sales per square foot, content time upload, and lead time.

CHALLENGES

• Incorporate multiple hardware types with different operating systems into the network.

• Provide easy-to-use CMS software.

• Create unique in-store experiences with data-driven content.

• Achieve quick content and application updates.

• Integrate 3rd-party services to collect and utilize telemetry data to increase conversions and drive project ROI.

• Ensure a future-proof network that can utilize other hardware types.

HARDWARE AT A GLANCE

TIM chose to utilize a variety of digital signage hardware to achieve unique in-store and outdoor digital signage experiences for their customers.

• XGA POS System (Win32)

• Giada DN72 Media Players

• LG 43" SoC Displays

• Android-based 2x2 Video Wall

SOLUTION

videoMOOD completed the installation in less than two months with a two-part approach, tackling first the proof-of-concept and then the complete installation. The digital signage network consists of 230 locations with over 520 devices located inside and outside of shopping centers throughout Italy. Through signageOS & videoMOOD's cooperation, videoMOOD completed the installation in less than 30 days from the project and testing stages to final onboarding.

videoMOOD's content-rich digital signage software provides Telecommunications Italia with the tools necessary for unique content creation and in-store experience enrichment. An example of this includes the integration of a facial detection system for customized in-store content. The network also utilizes a POS system with many integrated features, including dynamic content triggered by a QR code.

The network incorporates older and newer hardware, making feature testing and HW onboarding by signageOS an essential step to deployment. signageOS completed custom hardware onboarding and development to ensure a reliable and high-performing network.

HARDWARE MANAGEMENT

To facilitate Telecommunications Italia's management of the new network, videoMOOD incorporated signageOS' device management features into their existing system. In doing this, real-time network diagnostics and proof-of-play screenshots are utilized by TIM to ensure high performance and maximum engagement.

As a result of the inclusion of device management features into the videoMOOD CMS system, the telecommunications company now utilizes these features for internal reporting on their digital signage networks.

RESULTS

• Seamless content performance with multiple hardware types in various locations inside and outside of a shopping mall.

• Easy-to-use videoMOOD CMS software for the shopping mall management company.

• The ability to create unique in-store experiences with the videoMOOD software on over four hardware types.

• Consistent and hassle-free content and application updates.

• Integration of 3rd-party services to collect and utilize telemetry data to increase conversions and drive ROI.

• A future-proof digital signage network that can incorporate new and varying hardware types in the network.

VIDEOMOOD CMS SOFTWARE

The videoMOOD CMS software, along with the signageOS technology, enables the telecommunication company to integrate not only SoC displays and media players into the network but also other systems like Tailoradio's audio software to offer a complete yet cost-effective digital signage network.

SIGNAGEOS SOLUTION

The rapid signageOS solution enables the development, deployment, and management of any digital signage hardware. The signageOS integration and management experts' focus on digital signage hardware capabilities allows CMS companies to focus on creating even greater digital signage experiences.

signageOS, alongside global leading CMS companies like videoMOOD, is removing digital signage hardware and software compatibility issues, while saving companies thousands through multi-platform integration and support.