In their pursuit to enhance the in-store digital signage experience for clients and ensure seamless compatibility across diverse hardware platforms, a leading content management system (CMS) provider partnered with signageOS. This case study, while keeping the company's identity confidential, is based on real data and factual events, ensuring an accurate representation of the partnership and its outcomes.

This collaboration marked a crucial turning point for the CMS provider, effectively addressing a major limitation in their CMS solution. Together with signageOS, the provider embarked on a transformative journey, fundamentally reshaping its approach to digital signage hardware integration.

Company Overview

A prominent innovator in the software solutions industry, this CMS provider focuses on developing content management systems tailored specifically for retailers. Their core objective is to pioneer innovative, captivating, and dynamic content alongside a robust CMS infrastructure dedicated to enriching the digital signage in-store experience for customers within the retail environment.

Challenges

As the company aimed to satisfy the needs of its customers desiring an enhanced in-store retail experience, they encountered several challenges that mirrored the ever-evolving digital signage landscape:

Keeping Pace with New Hardware Releases: Navigating the rapidly evolving landscape of hardware technology was a significant challenge. The company had to swiftly integrate new advancements into their CMS solutions to maintain compatibility and performance.

Managing Maintenance of Older Platforms: The burden of maintaining older and legacy platforms posed compatibility issues and required significant resources for upkeep and support.

Surge in Custom Hardware Onboarding Requests: Increasing client requests for custom hardware onboarding placed considerable strain on the company's resources and capabilities.

Inconsistent Playback Quality: Variations in hardware specifications and software configurations led to inconsistent playback quality, impacting the overall customer experience.

Objectives

• The CMS leader undertook a strategic reassessment of its solutions in response to the challenges faced. They committed to expanding their CMS offering by implementing a broader range of features. This transition involved shifting focus away from the time-consuming task of hardware onboarding towards innovation in their products and services.

  
  

• The company wanted to expand the range of hardware platforms it supported to reach more customers. By making their solution compatible with a wider variety of hardware, they hoped to attract more clients and form strategic partnerships in the digital signage industry.

  
  

• Alongside these product and hardware expansion efforts, the technology pioneer also aims to upsell remote device management and managed services to its customers. By leveraging the advanced capabilities offered by signageOS solutions, including DevSpace and CloudControl, they aim to empower their clientele with the tools and resources necessary to streamline operations, enhance efficiency, and extract maximum value from their digital signage investments.

Solution Set

Through strategic integration, the CMS provider utilized signageOS DevSpace to create a versatile hardware-agnostic player using HTML5 and Javascript. They also employed signageOS CloudControl for real-time monitoring, deployment, and management of digital signage devices. This conversion enabled compatibility with over 50 digital signage hardware platforms.

Implementation Process

The integration process was conducted internally in collaboration with signageOS, beginning with a 2-week Proof of Concept phase followed by 4-week development cycles. Despite inevitable challenges, the concerted efforts of the team culminated in the successful deployment of the first production-ready version within 2 months.

Results

Key achievements include:

Increased Revenue Through Upselling: The company saw a notable surge in revenue by offering device management services, successfully upselling over 40% of existing deals and 85% of new deals.

Streamlined Player Development: Integration with signageOS streamlined the development process, eliminating the need for hardware-specific onboarding and allowing the company to focus on innovation.

Expansion into New Markets: Over 6 months, the company expanded into new markets, bringing on board new hardware requested by customers and unlocking additional revenue streams.

Conclusion

The journey with signageOS integration has been transformative for the CMS provider, boosting revenue, opening new business opportunities, and freeing up engineering resources to focus on critical tasks, contributing significantly to the company's overall growth and success.