SUMMARY
The purpose of the project was to improve the overall in-store experience and engage both customers and non-customers at different stages of the customer journey while reducing costs by incorporating older hardware into the network.
Key factors for the success of the project were scalability over time, ease of use, ease of real-time content updates for content like exchange rates, and the ability to remotely manage thousands of various end devices.
As a result of the digital signage network, customers experienced reduced perceived wait time and improved overall in-store experiences through interactive content and real-time content updates on multiple hardware types.
"The renovated digital signage network and new content drove tremendous increases in engagement and audience exposure. Through the use of multiple digital signage hardware endpoints, the company experienced increased levels of engagement from existing customers and non-customers." David Sauer (CEO, SignageLAB).
KEY FACTS
Industry: Banking
Location: Czech Republic
Content Features: Real-time content updates for exchange rates, interactive, HTML5 + video overlay
Uptime: 99.99%
CHALLENGES
Incorporate multiple hardware types with different operating systems and older firmware into the network.
Ensure completely secure communication between the internal banking software and the SignageLAB CMS software.
Create unique in-store experiences with data-driven content.
Utilize modern and scalable technology to limit future renovation expenses.
Provide flexibility with applications and content features.
Utilize a customizable CMS user interface.
HARDWARE
LG WebOS 1.0, 2.0, & 3.0
Samsung SSSP2 High Brightness
Samsung SSSP4 Tizen
BenQ SL-Line
Lenovo Tablets Android 4.0
SOLUTIONS
signageOS and SignageLAB completed the installation in less than 3 months with a multi-step approach that required custom feature development and security testing within the bank's networks. With close to 500 branches, Česká spořitelna's digital signage network requires extensive management and monitoring functionality to demonstrate the digital signage network's return on investment. SignageLAB completed a white-labeling of sigangeOS' management functionality for Česká spořitelna to use freely.
SignageLAB's digital signage software provides Česká spořitelna with the templates and tools necessary for unique content creation and in-store experience enrichment. An example of this includes the exchange rate application with real-time updates. Also, in-store tablets provide visitors with interactive content to qualify, engage, and convert visitors before the 1-to-1 interaction.
The network incorporates older and newer hardware, making feature testing and HW onboarding by signageOS an essential step to deployment. signageOS completed custom development, testing, and onboarding to ensure a reliable and secure network.
RESULTS
Secure communication between the financial institution software, the SignageLAB CMS, and signageOS.
Hassle-free content, applications, and firmware updates for every type of
hardware.
Integration of 5+ hardware types into the existing digital signage network.
Whitelabeled remote management and monitoring functionality for the entire network controlled by SIGNAGELAB and the financial institution.
Increased audience exposure and engagement at over 500 store branches.
ABOUT SIGNAGELAB
SignageLAB is a digital signage software solutions company with a focus on innovation, development, and professional services. SignageLAB provides a variety of intelligent solutions for digital signage in retail, among other industries, and is now utilized by companies around the world. The SignageLAB mission is to connect the dots between people and technology to deliver incredible digital signage experiences.
ABOUT SIGNAGEOS
The signageOS solution enables rapid development, deployment, and management of any digital signage hardware. The signageOS integration and management experts' focus on digital signage hardware capabilities allows CMS companies to focus on creating even greater digital signage experiences. signageOS, alongside global leading CMS companies like videoMOOD, is removing digital signage hardware and software compatibility issues while saving companies thousands through multi-platform integration and support.
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